.Column Sights: 15.Ever before wondered how an electrical engineer winds up running an influencer marketing platform? Jonathan Eg, Chief Executive Officer of Partipost, splashes the herbal tea on The Adrian Show.Secret takeaways:.Why investing formulas led to being alone (and also a job pivot).The magic formula: genuineness + uniformity = influencer success.B2B influencer advertising and marketing in Asia: It's happening, however gradually.AI influencers: Cool, yet probably will not change your BFF's Instagram.The settlement issue afflicting influencer marketing (and also exactly how Partipost is actually addressing it).Enjoyable simple fact: Jonathan's father awaits Mondays. Yes, you read that right.Bottom line: The influencer advertising and marketing garden is developing faster than you may mention "swipe up." From micro-influencers to AI characters, the game is modifying-- however credibility still preponderates.Thus, prior to you underrate that close friend along with 200 fans as "not significant," bear in mind: on earth of nano-influencers, your bestie might just be actually the upcoming major point.Tune in for additional influencer understandings and also perhaps grab a recommendation or more for your personal Instagram activity!